Week 12 Reflection

 As I contemplate launching my homebuilding business, the concerns raised in Charles Handy’s article, “What’s a Business For,” resonate deeply with me. This insightful piece delves into significant issues within capitalism, such as the erosion of truth and trust in markets, the fixation on shareholder value, and the prevalence of short-term thinking. Handy challenges the conventional belief that a business’s sole purpose is profit-making, advocating for a more holistic approach that involves contributing positively to society.

Handy’s perspective prompts me to reflect on the values I want my homebuilding business to embody. It questions the prevailing notion that shareholder value should be the primary focus and encourages me to consider how my business can make a positive impact on the community, prioritize environmental sustainability, and address the needs of both employees and customers.


The article’s discussion about the need for a new vision of the purpose of business resonates deeply. It suggests that success should be measured not only in financial terms but also in terms of the positive outcomes created for others. As I embark on this entrepreneurial journey, I find value in considering these broader ethical considerations outlined in “What’s a Business For” by Charles Handy, as they could guide my decisions and contribute to the long-term success and societal impact of my homebuilding business.

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